Case Study of a PR Agency
Presenting a pitch is a team effort. It is not a one size fits all endeavor, and all pitches are not created equal. The pitch team has to be able to move the right dials of their pitch in order to succeed. There are also benefits to working as a team because the members generate their own energy, momentum, and enthusiasm such that the audience feels it and wants to be part of that collaboration.
So how do you go about preparing your team for pitching? Michael Quinn, the host of this show, tells us how.
Michael Quinn is the Founder of Minor Nobles, which helps B2B pitch teams and leaders change their behavior to win more business. He's also the faculty instructor for pitching with the Association of National Advertisers, the ANA, which is headquartered in NYC.
Jeremy Weisz flips the script today and he'll be interviewing Michael Quinn about a PR agency’s case, how a pitch team should prepare before presenting, and how many people should be in a pitch team.
Highlights:
[01:09] What Minor Nobles does
[01:48] A PR agency's frustration
[03:44] Preparing for a pitch
[06:50] How many people should present a pitch?
[10:12] Results from working with a pitch team
Resources Mentioned in this episode
Connect with Michael Quinn
Thanks to our Sponsor
This episode is brought to you by Minor Nobles, a research and skills development company for people who do B2B corporate pitching. Whether you're pitching for the first time or you've been doing it for a long time, Minor Nobles gives you the skills and insights your team needs to avoid the traps that cause people to lose pitches to corporate audiences.
