FOR IMMEDIATE RELEASE
MINOR NOBLES' "HOPE" AND "MISSIONS" SERIES FOR CATHOLIC GUARDIAN SERVICES
NAMED BEST:
SOCIAL VIDEO SERIES: PUBLIC SERVICE & ACTIVISM
SOCIAL VIDEO SERIES: SOCIAL RESPONSIBILITY
SOCIAL VIDEO SERIES: SOCIAL IMPACT
SOCIAL VIDEO GENERAL: PUBLIC SERVICE AND ACTIVISM
SOCIAL VIDEO CRAFT: DIRECTING
IN THE 44th ANNUAL TELLY AWARDS
NEW YORK, NY – 5.24.23 – MINOR NOBLES announced today that its VIDEO SERIES FOR CATHOLIC GUARDIAN SERVICES has won (6) Silver and Bronze awards for SOCIAL VIDEO in the record-breaking 44th Annual Telly Awards. The Telly Awards honors excellence in video and television across all screens and is judged by leaders from video platforms, television, streaming networks, production companies and including Adobe, BBC World Service, Netflix, Dow Jones, Complex Networks, Jennifer Garner, A&E Networks, Hearst Media, Nickelodeon, National Geographic Society, ESPN Films, RYOT, Partizan and Vimeo.
“The caliber of the work this season coming from creators such as Minor Nobles truly has reflected the theme of breaking out and standing out,” said Tellys Executive Director Sabrina Dridje. “Our industry is experimenting with new technologies like never before, crafting truly compelling stories to draw attention to some of the world’s most pressing issues, and companies big and small are turning to more sustainable practices to break the cycle of past production processes.”
Our senior team for Catholic Guardian Services, Ted Guidotti (CD/CW), Michael Uys (Producer/ Director), and David Dessel (Editor) proved to be the perfect combination for sharing the missions of those incredible leaders making a difference in New York City.
Today’s winners’ announcement caps a year-long celebration of creators and talent who truly stand out during a time when the ubiquity of screens brings more clutter than quality into our lives. These are the creators and innovators who spotlight diverse voices, who are building a more sustainable industry, and who break through the static with their creativity.
In a function of this, a series of new categories were introduced to reflect and celebrate ways in which video is being used as a force for good and the ways in which emerging technologies are pushing the boundaries of innovation. New categories this season included Virtual Art Direction, Use of Motion Capture, and Digital Environments alongside new honors in Pro Bono, CSR, and Video Journalism to celebrate ethical, philanthropic, and educational work.
This was a record-breaking year with nearly 13,000 entries from across the globe and top video and television content producers such as Airbnb, Audible, BET Networks/BET Digital, BritBox, Disney, FEMA, Gaumont, Golden State Warriors, MediaMonks, NASA, National Geographic Society, Netflix, Paramount, PBS Digital Studios and more.
The full list of the 44th Annual Telly Awards winners can be found at
www.tellyawards.com/winners.
About Minor Nobles: Minor Nobles is an award-winning communications studio in NYC for new business teams, fundraisers, and entrepreneurs.
Find The Telly Awards Online:
Website: www.TellyAwards.com
The Telly Awards is the premier award honoring video and television across all screens. Established in
1979, The Telly Awards receives over 12,000 entries from all 50 states and 5 continents. Entrants are
judged by The Telly Awards Judging Council—an industry body of over 200 leading experts including
advertising agencies, production companies, and major television networks, reflective of the multiscreen
industry The Telly Awards celebrates. Partners of The Telly Awards include Green The Bid, SeriesFest,
Video Consortium, Ghetto Film School, We Are Parable, Future of Film, NAB, Stash, NYWIFT, Production
Hub with support from The Commercial Director’s Diversity Program.
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Minor Nobles, Honored For Best Non Profit Campaign for Humanitarian Action & Services, Fundraising Category of the 2nd Annual Anthem Awards
New York, New York — Feb 16, 2023 – Minor Nobles announced today that its campaign for Catholic Guardian Services’ Board of Directors has been named Best Non Profit Campaign; Humanitarian Action & Services; Fundraising, in the 2nd Annual Anthem Awards.
Anthem Winners are selected by the International Academy of Digital Arts and Sciences. Members include: Nicholas Thompson, CEO, The Atlantic, Christina Swarns, Executive Director, Innocence Project, Zarna Surti, Global Creative Director, Nike Purpose, Maurice Mitchell, National Director, Working Families Party, Lindsay Stein, Chief Purpose Office, Tombras, Jennifer Lotito, President & Chief Operating Officer, (RED), Lisa Sherman, President & CEO, The Ad Council, Emily Barfoot, Global Brand Director Dove, Unilever, Trovon Williams, Senior Vice President of Marketing and Communications, NAACP, Roma McCaig, Senior VP of Impact, Clif Bar, Michelle Egan, Chief Strategy Officer, NRDC, Dinah-Kareen Jean, Senior Manager, Social Innovation, Etsy, Sarah Kate Ellis, President & CEO, GLAAD, Jad Finck, Vice President of Innovation & Sustainability, Allbirds, Christopher Miller, Head of Global Activism Strategy, Ben & Jerry’s, Shayla Tait, Director of Philanthropy The Oprah Winfrey Charitable Foundation.
Summary
Catholic Guardian Services, one of NYC’s largest foster care providers, needed to reimagine its communications for 4 donor-supported programs so its Board could fundraise more effectively. We needed to hear the challenges experienced by each Board member; then needed a sub-brand system for the group of donor-supported programs; then, a robust creative strategy/direction and user-experience for branded distribution, embed videos, point-and-click navigation for various audiences and analytics.
Goals & Objectives
Our content goal: simple, powerful creative direction and copywriting. So we enlisted Ted Guidotti. Our design goal included a sub-brand identity system and templates that could be updated by non-designers, so we enlisted Kiss Me I’m Polish. We hosted on Flipsnack for the required functionality: video integration, password protection, CGS branding, analytics and real-time customer support.
Results & Impact
The campaign launched in December. The CEO and Head of Development have each expressed great enthusiasm and optimism for the campaign, and the Board begins distributing the digital brochures to their networks in December. We expect our Donation Dashboard for all 4 programs will soon reflect growth.
About The Winners
About Michael Quinn, Minor Nobles Founder
I am a senior strategic advisor, storyteller, and creative team builder/leader solving ambiguous brand communication challenges for business executives and boards.
I founded Minor Nobles to be one point of contact – of collaboration - in a flexible brand marketing process that can be short and sweet, or span an array of strategies, capabilities, technologies, content, audiences, media and KPI.
My mission is to have impact through well-choreographed teams of empathetic experts in strategy, creativity, storytelling, execution and data analytics - and to learn/teach something meaningful in the process.
“Since launching this platform in June of 2021, we have seen that social change has emerged as a dominant force in mainstream culture.” said Anthem Awards Managing Director Jessica Lauretti. “The sheer number, breadth and overall quality of the entries shared with us in the 2nd Annual Awards is a testament to the strength of this growing movement and demonstrates an enduring commitment to the work that is both humbling and inspiring to see. From the war in Ukraine, to protests in Iran and the ongoing battle for equality here at home in the States, the call for change not only perseveres but is a growing global chorus.