Jim Stengel, Cait Lamberton and Ken Favaro - Example of Experts Presenting with Chemistry

Cait Lamberton, Ken Favaro and Jim Stengel on The WARC Podcast

With clarity, authority, and obvious chemistry, these masters of brand and marketing explain their recent HBR article about the emergent ecosystem of brand and performance marketing, not their antiquated and counterproductive competition for budget.

WARC’s David Tiltman talks brand vs. performance marketing with Jim Stengel, Cait Lamberton and Ken Favaro, authors of a recent article on the need to move beyond this dichotomy. Interrogating entrenched industry metaphors, they discuss better ways of conceiving and measuring brand equity and why performance needs to take greater accountability for brand.