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Understanding a Company’s Mission When Giving a Pitch with Chris Gibson, CMO of InVue

One of the most valuable commodities we have in business and life is time. As you move up the ladder in any company, the ramifications of how you spend your time as a leader are much more impactful and pervasive across the organization. So for someone who's consistently receiving pitches as well as presenting them to retail and brand partners, Chris has a lot of valuable advice to share from two different points of view. 

Chris Gibson is the Chief Product and Marketing Officer at InVue who previously helped lead Humanscale, the world's leading ergonomic furniture maker into the consumer space. His rock-solid marketing foundation is a testament to his years at General Electronic, in different businesses and working with then CMO Beth Comstock. Chris is often on the road with fortune 100 clients and partners. 

Michael Quinn is joined by Chris Gibson in this week’s episode to talk about Chris’ best strategies for pitching. They discuss the importance of understanding a company’s mission before presenting a pitch, what to avoid when pitching, and how pitching has changed over the years.

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Highlights: 

  • [01:32] The role of Chris' leadership team in qualifying pitches

  • [04:30] Does Chris have a structured pitch process?

  • [08:10] The need for understanding the mission of a company 

  • [12:25] Chris's tips for good pitching

  • [15:32] What to avoid when pitching

  • [19:54] Pitching vs having a conversation

  • [21:30] Has pitching changed over the years?

  • [27:02] Chris' best and worst pitch moments

Resources Mentioned in this episode

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Thanks to our Sponsor 

This episode is brought to you by Minor Nobles, a research and skills development company for people who do B2B corporate pitching. Whether you're pitching for the first time or you've been doing it for a long time, Minor Nobles gives you the skills and insights your team needs to avoid the traps that cause people to lose pitches to corporate audiences.